cartier calibre leather strap replacement

In response, Cartier unveiled the Must de Cartier Tank in 1977. Demand from the wider market was strong, with many wishing to own a Cartier timepiece but not having the necessary financial means.

Predominantly servicing an uber-wealthy clientele, the Maison made the decision in the mid-1970s to introduce a more accessible timepiece. One such variation is of course the Must de Cartier Tank, the origins of which merit special mention. The design lends itself so well to the wristwatch form that Cartier has continued to produce variations of the Tank watch ever since. Introduced in 1918, the Tank went into full production in 1919. The Tank watch achieved a line so pure that (today) a mere glance at its silhouette is enough to know what you’re looking at. Allowing a continuity between watch and strap to be maintained. Attachment horns occurred naturally within the tank shape. Viewed from above, the turret and treads inspired a case with vertical brancards.

He recognised the ideal watch architecture in their graphic design. In 1917, Louis saw press pictures of the first military tanks on the Western Front. The style reduced a wristwatch to the essential components needed for structural integrity. For this reason, Louis sought to eliminate any non-essential sophistication in order to preserve purity of line. However, unlike a solid jewel, a watch’s multiple parts presented an obstacle for maintaining perfect form. Hence, giving great importance to the shape. He approached the process of designing a timepiece much like conceiving a jewel to be worn on the wrist. The Tank watch was the brainchild of third-generation Louis Cartier, the iconoclast responsible for the designs of many of the Maison’s most recognisable shaped watches. Click here to purchase yours.īefore we get into the details though, let’s take a moment to step back in time to where it all began for Cartier’s iconic Tank collection. We’re sure you’ll be as pleased as we are with this new slick interpretation of the 1970s classic. Complete with all the finishing touches one expects from a modern Cartier timepiece, the new Tank Must elevates its heritage namesake to full luxury status. Three case sizes in stainless steel are available with the option of matching bracelet or black leather strap. We’re delighted to introduce you to the new Tank Must Steel collection.

Cartier calibre leather strap replacement